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Strategic Hospitality Management

Posted by Jaime Basauri on February 24, 2010 at 4:43 PM

Strategic Hospitality Management


Independent hotels need to manage their resources much more effectively than big chains or branded hotels, no matter how much revenue you are able to generate, if you don’t plan and spend wisely you will find yourself in trouble sooner than later. This is especially true for independent All-Inclusive hotels that compete with sophisticated structures of Tour Operators taking a big market share. Strategic Hospitality Management provides the tools to plan, budget, market, manage and spend according to your needs and possibilities. Once you start the process, a few needed and maybe not anticipated changes will be necessary including staffing, marketing, services, etc; it’s not always about cutting but relocating the expenses.


Staffing your Hotel

A thorough revision of functions and schedules of all staff, starting at the top, will be necessary to determine if certain positions may be consolidated or staff redistributed to be more productive; you might be surprised of how many similar functions is performed by staff working for different departments and how many functions that should be performed are not due to alleged lack of personnel.


Optimize your expenses

Reviewing the way you spend money is a vital part of strategic management, in this area you will also find out that some of those budgeted moneys could be used in a more productive way. Are you outsourcing some services, and is it the best deal for you? Those marketing dollars are necessary but make sure are allocated correctly and that you are getting a ROI. You must review all expenses from S&M to Operations, F&B, Maintenance, freebies, etc.


Where to start

If you have all the tools, knowledge and human resources within your hotel then meet with your team and start right away, in case you lack some resources contact us for details.

Categories: Hospitality, Hotel Management

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